Video marketing has become a powerful tool to connect with potential and existing customers: most 360 marketing strategies today consider the audiovisual format in one way or another. But, in addition to this, as we will see below, it turns out to be one of the formats that generates the most ROI. So 88% of companies that use video marketing say that the return on investment is very positive.
In recent years, video has been a revolution for content marketing; so much so that many experts say it is the "future of content marketing." And the fact is that the data also reinforces this idea. Wyzowl's “The State of Video Marketing 2021” Annual Report reveals that:
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